List price was £32k I got it for a little over £26k. I was quite impressed as I was deliberating between the A3 and the new Seat Leon, Audi essentially matched the best Leon price I could find. The PCP came up about £8 more a month in the end for the A3, so was a no brainer really, extremely happy with the deal. How much of that was made up with Audi contributions I'd have to check but there was a month or two of negotiations and me essentially saying, if you can't beat this then i'll take my money elsewhere. I didn't quite expect it to go my way, fully prepared to walk away and get the Seat but all the dealerships seemed desperate for the sale and were all calling me every day... so it was just a case of playing them off against each other. Once I got my final price I pushed my luck to see if the other dealerships were willing to beat the price, they laughed and put the phone down saying that price was essentially giving the car away for free. I think I just got really lucky, but deal is done so couldn't be happier