It is a standard genuine b7 s4 cab rear diffuser about £200 From Audi and should just clip in, however you'll need quad exit pipes or it will look odd.
Badges will come off with a little heat from hair drier or heat gun on very low, use dental floss to ease behind and cut through the softened glue. Then a bit of polishing to remove the glue and grime.
The one in the picture has also been lowered and has some wide tyres possibly spaced which adds to the look.
In my opinion there are no decent aftermarket rear diffusers for the cab. I had the rieger carbon fibre look one for quad pipes but it didnt fit the s4 pipes and would need a custom exhaust too so I sent it back.