The landscape of American soccer has witnessed a transformative partnership that has steadily grown in strength and impact. Since 2015, Major League Soccer (MLS) and Audi of America have forged a dynamic alliance, bringing together the passion for soccer and the excellence of automotive engineering.
This unique collaboration has not only elevated the sporting experience but also significantly contributed to the development of young talent and community enrichment.
Partnership Renewal: Extension of the MLS-Audi Relationship
In February, the soccer community celebrated a significant milestone as MLS and Audi of America announced the extension of their partnership. This multi-year renewal signifies the enduring commitment of Audi as the League’s Official Automotive Partner.The agreement includes Audi’s continued sponsorship of the Audi MLS Cup Playoffs and the MLS Golden Boot Award. Notably, Audi will also become the first Presenting Sponsor of the MLS Cup, marking a new chapter in this thriving partnership.
“We’re thrilled to extend our relationship with Major League Soccer as we do our part to keep raising the profile of the game and support youth players stateside,” Tara Rush, chief marketing officer, Audi of America said. “We value this sponsorship as it drives participation for the sport, strengthens the soccer community across the U.S., and reaches new fans.”
Support for Youth Development: Audi’s Contribution to MLS Academies
Audi’s partnership with MLS extends beyond mere branding and sponsorship; it has a profound impact on youth development. Audi’s commitment has resulted in substantial growth in educational resources for over 1,600 youth players. Additionally, more than 130 young athletes have benefited from improved housing options. Financially, Audi has contributed a remarkable $4 million to MLS academies, underlining their dedication to nurturing the next generation of soccer talent.Local Level Engagement: Audi’s Involvement With MLS Clubs
Audi’s engagement with MLS is also deeply rooted at the local level. Their nationwide dealer network collaborates closely with five MLS clubs: D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, and New York Red Bulls.This local involvement is further exemplified by Audi’s naming rights sponsorship of Audi Field in Washington, D.C., a testament to their commitment to the sport at both national and local scales.
Audi Goals Drive Progress: Enhancing Player Experiences On and Off the Field
The “Audi Goals Drive Progress” program, launched in 2019, is a cornerstone of Audi’s involvement in MLS. This initiative provides crucial funding to enhance the experiences of young players in MLS academies, which are instrumental in developing soccer talent in the U.S. and Canada. This program not only supports players on the field but also contributes significantly to their growth and opportunities off the field.
Community Impact Award: Recognizing Players’ Contributions to Communities
The 2023 season saw the introduction of the Audi Goals Drive Progress Impact Award, presented by MLS WORKS. This award is a new endeavor to acknowledge players who dedicate themselves to charitable and social impact projects. It focuses on sustainable community building, fostering equity and inclusion, and improving lives across the U.S. and Canada.Players demonstrating excellence in community work receive up to $20,000 for their charitable cause, with the overall winner receiving a $100,000 contribution during the MLS Cup presented by Audi.
“Audi has been a champion of Major League Soccer throughout a tremendous time of growth in our league, and they have been a dedicated partner every step of the way,” MLS Commissioner Don Garber said in February.
“The Audi Goals Drive Progress initiative has funded $4 million to support MLS academies – making an immeasurable impact on the lives and playing careers of young soccer players. It says everything about Audi’s commitment that as part of their renewed partnership with us, they are now collaborating with MLS WORKS on the Audi Goals Drive Progress Impact Award to honor the work of our amazing players in the communities where they live and play. MLS is proud to continue our work with Audi during this momentous time for soccer in North America.”
For those looking to stay informed and updated, keeping an eye on the DraftKings Ohio promo code is key. It serves as the gateway to the latest developments, ensuring fans stay in the loop with the latest odds and insights of the league.
Audi’s Nationwide Dealer Network: Strengthening Local Soccer Communities
Audi’s involvement in MLS isn’t limited to national sponsorships and initiatives. Their nationwide dealer network plays a pivotal role in strengthening soccer communities at a local level. Through partnerships with individual MLS clubs, Audi helps to foster a closer connection between the teams and their fans, enhancing the overall soccer experience in various regions across the country.The Future of the MLS-Audi Partnership: Anticipating Continued Growth and Success
Looking ahead, the partnership between MLS and Audi promises continued growth and success. With both entities committed to pushing the boundaries of what’s possible in their respective fields, the future looks bright. This collaboration is not just about branding and sponsorships; it’s about creating a lasting impact on the sport, its players, and its fans, both now and in the years to come.Conclusion: A Partnership Driving Progress in Soccer and Beyond
In conclusion, the partnership between MLS and Audi is a shining example of how corporate collaboration can extend far beyond the realm of business. It’s a relationship that drives progress in soccer, supports communities, and inspires the next generation of athletes and fans. As this partnership continues to evolve, it will undoubtedly leave a lasting imprint on the landscape of American soccer.
This impactful collaboration has set a benchmark for how sports and corporate entities can synergize for the greater good. The MLS-Audi partnership doesn’t just revolve around soccer; it’s a holistic approach towards community enrichment, youth development, and the promotion of sports as a unifying force.
By nurturing talent, supporting charitable causes, and bringing the thrill of soccer to communities across North America, MLS and Audi demonstrate a commitment to excellence and social responsibility. Their journey together, a blend of sportsmanship and innovation, is a story of how shared visions can create transformative experiences, not just on the field, but in every aspect of community and youth engagement.
