Aiming high!

StateOfPlay

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Audi to take No.1 premium car spot by 2020, CEO says - Yahoo! News UK

Bold statement there from the CEO. Not sure if I like or dislike the possibility of AUDI being the No 1 spot. The potential problem as I see it is that the quality and individuality will go down if this goal of being No1 happens.

I like the fact that most knobs I know drive a BMW. I am not sure if I will continue to like AUDI if every dickhead decides they want one.

BMW has it's place as the biggest luxury car maker, it attracts those who don't know what an indicator lamp does. I don't want those people thinking they have to buy an AUDI.
 

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