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They know that,basically,showing a car turns people off,hence the myriad of ads that only allude to the actual car (like the RS4 one).
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So the waterskiier ad for the A6, the Mercedes ad with the clouds, the Puma ad with Steve Mcqueen and the Volvo ad with the tornado all turned people off did they, beacuse they all showed the car all the way through, as did one of my all time favourites, the A4 launch ad (yuppie)
I'm not against the Honda ads, i think they're great and have benchmarked the way car ads are written.
A good ad is a good ad, car or no car.
But as i said previously, apparently the Honda dealers are struggling with sales and they think it's down to the marketing.