Fair price to apply Opti-Coat Pro to a new S3?

[michael-s3]

I just got a quote from a detailer in the bay area, $1100 dollars to prep and coat the body, lights, and wheels. That's a bit more than I was expecting. What should I expect to pay to get this done properly?

edit: Apparently that's the going rate these days, the price has about doubled in the last 12 months.
http://my.teslamotors.com/forum/for...o-really-worth-it-after-recent-price-increase

 

[Symon]

I've read a lot about it- not worth it