The best 'driver assistance' in a stop/start queue is Adaptive Cruise Control. This stops you when the vehicle in front stops and holds you still until it moves. If the stop is very short then when the vehicle in front moves then so does yours. If the stop is a bit longer then you have to tap the throttle or lift the ACC lever. Works great on the M25! Works best with s-tronic in D as there is no clutch or gear-changing involved.To be honest I don't think that Hold Assist replaces putting on the hand brake.
When you are in a stop start queue, you really have just keep the car stationary for a couple of seconds - and Hold Assist does this for you. I don't think in all honesty anyone would put the handbrake on and off like that.
However Dave is correct in that when stationary for longer you do tend to rely on HA where you would have otherwise used the handbrake.