If the car has stop start then it will have battery management which will mean that you should have to code a new battery using VAG-COM. If you replace the battery with one of the same size /type you will be OK though.
The coding has 3 parts to it. The manufacturer, the battery type number which is the technology and size of the battery, and a serial number for the battery. The serial number is only there because if you replace a battery with an identical spec item changing the serial number the battery manager knows it has a new battery. Changing any single digit in the existing serial number the battery manager thinks it's got a new battery.
AGM batteries have a different charging profile than a normal flooded cell battery. Part of the reason the battery is coded is to tell the battery manager what the battery size is and the battery type. It then knows the capacity of the battery and how it should be charged.
You can put a non AGM battery in and of course it will work. However don't expect the same life from the battery .
Varta silvers are the best battery to buy. Places like Tayna have pretty good prices.
https://www.tayna.co.uk/
I don't understand why people have such an aversion to stop/start systems. The wifes polo has it and It works fine.