New A3 prices

[h5djr]

I have just been looking at the Audi UK website and there is a new April 2009 Pricing and Specification Guide for the A3 range. It seems, for example, that the A3 2.0TDI-140 SE Sportback that I have on order has now increased in price by another £300 on top of the £330 it went up in February.

Most of the options seem to have stayed the same price except the iPod Connection which has gone up from £145 to £175 which would have added a further £30 to my new Sportback bring the total increase to £660.

I'm glad I ordered it when I did.

 

[mnoble]

I think the UK prices are still pretty good if you consider what the £/EU rate is at the moment, i appreciate the German and UK equipment specs are not identical but if you take and S3 Sport back s-tronic, with no options, basic ROTR price
at today exchange rate 1.11EU=£1
uk; 28,260.00 GBP @ 1.11 = 31368.60 EUR

DE: 40.150,00 EUR @ 0.91 = £ 36536.50

even if there are a few differences with VAT, VED etc. it's still a big hit on the margins for Audi UK

where if you take the old rate fover a year ago of 1.4EU = £1

uk; 28,260.00 GBP @ 1.40 = 39564 EUR

DE: 40.150,00 EUR @ 0.72 = £ 28900

so I can see why they are slowly edging up the prices, if they did a straight adjustment now i guess they would never sell any cars in the UK.

 

[h5djr]

It seems that Audi may also have strong sales in it's own home markets as well according to this article...


"Germany has tripled the size of its car-scrapping scheme, which rewards trading in old cars for new ones. The government will raise its budget from 1.5bn to 5bn euros ($6.6bn; £4.5bn), aiming to cover up to two million cars instead of 600,000.

The scheme has been very popular, driving German car sales to their highest level for 10 years last month"

 

[Igdos]

I think the UK prices are still pretty good if you consider what the £/EU rate is at the moment, i appreciate the German and UK equipment specs are not identical but if you take and S3 Sport back s-tronic, with no options, basic ROTR price
at today exchange rate 1.11EU=£1
uk; 28,260.00 GBP @ 1.11 = 31368.60 EUR

DE: 40.150,00 EUR @ 0.91 = £ 36536.50

even if there are a few differences with VAT, VED etc. it's still a big hit on the margins for Audi UK

where if you take the old rate fover a year ago of 1.4EU = £1

uk; 28,260.00 GBP @ 1.40 = 39564 EUR

DE: 40.150,00 EUR @ 0.72 = £ 28900

so I can see why they are slowly edging up the prices, if they did a straight adjustment now i guess they would never sell any cars in the UK.

I think it is a bit of a red herring to justify price rises due to the exchange rate. I don't think that Audi UK have £s which they exchange to Euros in order to pay the parent group. This would be commercial suicide for either group dependent on which way the exchange rate was going. Surely the finance departments have got a solution to avoid this.

 

[Irnbrukid]

Just had a 2.0% price incease across the A3 range...