Also lets not forget a lot of these dealers are trying to shift cars that were price protected in the first place. Don't forget the launch prices these cars came at:
Audi RS 3 Sportback pricing OTR
Audi RS 3 Sportback £50,900
Audi RS 3 Sportback Carbon Black £55,550
Audi RS 3 Sportback Launch Edition £56,900
Audi RS 3 Sportback Vorsprung £58,650
Audi RS 3 Saloon pricing OTR
Audi RS 3 Saloon £51,900
Audi RS 3 Saloon Carbon Black £56,550
Audi RS 3 Saloon Launch Edition £57,900
Audi RS 3 Saloon Vorsprung £59,650
Also if these cars are going from business to business there's extra margin for them to use as well if it sits on their books and/or gets miles on the clock which is why a lot of them put miles onto the cars before they sell them.